Our Agile Process

Lean, interdisciplinary teams work in close collaboration with our partners, helping them to solve their customer’s biggest problems. Our customer-centric, data-driven approach focuses on creating a seamless experience across all digital, physical and communications touchpoints. This unified brand experience results in a much more consistent, impactful, and valuable relationship with the user.

A multi-disciplinary approach

Every project, partner and goal is different to us, but we always have a structured approach to every project we undertake.

01.

Discovery

It’s easy to make something look and feel good, but without actually knowing what your company is about, it won’t have the same effect. So before we start any project with any new partner, we get to know you; what makes your business amazingly unique, your goals and see whether we can help. Understanding your brand from your perspective and your customers is crucial for us to truly deliver a brand that achieves your goals, ambitions and best fulfils the needs of your customers.

Objectives & priorities

Agree objectives, needs and priorities

Analytics Review

Let's see whats working and whats not - Customer Experience & Internal Brand Audit

Data Collection

Customer Interviews, Content Audit, Surveys

Audit

Marketplace Trends, Customer Segmentation, Needs, Competitors, Opportunity

Measure of Success

Schedule, Scope, Budget

Business Requirements

Financial, Goals, Trademarks

02.

Strategy

To start, we will make it our business to immerse ourselves in everything you do. We want to move in, become your best friend, be part of your team, be your customer and see the world how you see it. We will collect fundamental insights finding what your customers like and don’t like about your business. After that; we can start building a strategic plan for your new brand. We want to portray that difference that makes your company amazing.

Brand Structure

Architecture, Portfolio, Segmentation

Engagement

Perception, Promise, Communication

Customer Experience

Digital, In-store, Physical, Social

Research

Methodology, Trials

User Experience

03.

Design

Design is crucial. However, it isn’t just how it looks. It includes the way it works, the way it smells. It’s the whole thing. We design the whole interaction a customer interfaces with.

Identity

Guidelines

Product & Service

Manifesto

Architecture & Interior

Point-of-sale & In-store Experience

04.

Implement

Changing the way a business operates can be tricky, we implement what we do carefully to ensure it doesn't affect the way your business works.

Engagement

Governance

Management

05.

Measure

With all our partners we don't say goodbye at the end, we analyse the results of our work, making subtle changes to improve the experience and to stay ahead in the ever so increasingly competitive markets.

Optimisation

Valuation

Perception Tracking

Monitoring

Kaizen